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The text provides information on the core elements of the subject
of marketing without the depth that often surrounds these to ensure
that the basic concepts are easily identifiable and accessible.
Students on MBA courses often do not have time to read a long text
as they are studying many subjects, therefore they require a good,
basic guide pitched at the appropriate level to be able to be
absorbed quickly but still provide enough of a strategic element to
stretch them.Written by a successful author team, Management of
Marketing covers the key topics of the marketing component of an
MBA course and provides a good balance of theory and application to
ensure both aspects of the core concepts are covered.
This lively and engaging text introduces students to the major debates and data on the information society and at the same time teaches them how to research it. It gives an overview of:
* theorists of the information society, particularly Manuel Castells and Daniel Bell * social research methodologies, including positivist, interpretivist, critical and cultural * qualitative and quantitative research methods and criteria for social science evaluation.
Drawing on a rich body of empirical work, it explores three core themes of information society debates: the transformation of culture through the information revolution, changing patterns of work and employment and the reconfiguration of time and space in everyday life. In exploring these, the reader is introduced through case-studies, activities, and questions for discussion, to the practicalities of doing social research and the nature of social science argument and understanding.
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Marketing (Paperback)
Paul Reynolds, Geoff Lancaste
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R1,472
Discovery Miles 14 720
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Ships in 12 - 17 working days
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Are you about to undertake a one semester or short course in
marketing? If so, 'Marketing: The One Semester Introduction' is the
book for you! Written by two of the most experienced and respected
authors of the subject in the UK, it is specifically designed for
those wanting a rapid and thorough introduction to marketing. This
book: is based on vast teaching experience and classroom testing to
ensure that it precisely meets the needs of the business studies or
modular marketing student provides authoritative coverage of the
subject, yet avoids becoming entangled in a mass of extra theory
that may prove unhelpful for preliminary study has an international
viewpoint that guides the reader to the very heart of contemporary
global marketing issues'Marketing: The One Semester Introduction'
provides exactly the right amount of theory and information to
ensure rapid and high quality learning. With its succinct and clear
style, the book represents an indispensable starting point for
students of business studies and marketing.
Despite increased awareness of sexual diversity, older people's
accounts of sex and intimacy remain marginalised. This edited
volume addresses diversity in sexual and intimate experience later
in life (50+) and captures international research and analysis
relating to intersectional identities. Contributors explore how
being older intersects with differences of ethnicity, gender,
sexuality and class. Offering a critical focus and original
contribution to an emerging, although still relatively neglected
field, this collection extends knowledge concerning intimacies,
practices and pleasures for those thought to represent normative,
non-normative and 'new normative' forms of sexual identification
and expression.
Despite evidence of a more sexually active 'third age', ageing and
later life (50+) are still commonly represented as a process of
desexualisation. Challenging this assumption and ageist
stereotypes, this interdisciplinary volume investigates the
experiential and theoretical landscapes of older people's sexual
intimacies, practices and pleasures. Contributors explore the
impact of desexualisation in various contexts and across different
identities, orientations, relationships and practices. This
enlightening text, reflecting international scholarship, considers
how we can distinguish the real challenges faced by older people
from the prejudices imposed on them.
The text provides information on the core elements of the subject
of marketing without the depth that often surrounds these to ensure
that the basic concepts are easily identifiable and accessible.
Students on MBA courses often do not have time to read a long text
as they are studying many subjects, therefore they require a good,
basic guide pitched at the appropriate level to be able to be
absorbed quickly but still provide enough of a strategic element to
stretch them. Written by a successful author team, Management of
Marketing covers the key topics of the marketing component of an
MBA course and provides a good balance of theory and application to
ensure both aspects of the core concepts are covered.
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Marketing (Hardcover)
Paul Reynolds, Geoff Lancaste
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R4,924
Discovery Miles 49 240
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Ships in 12 - 17 working days
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Are you about to undertake a one semester or short course in
marketing? If so, 'Marketing: The One Semester Introduction' is the
book for you! Written by two of the most experienced and respected
authors of the subject in the UK, it is specifically designed for
those wanting a rapid and thorough introduction to marketing. This
book: * is based on vast teaching experience and classroom testing
to ensure that it precisely meets the needs of the business studies
or modular marketing student * provides authoritative coverage of
the subject, yet avoids becoming entangled in a mass of extra
theory that may prove unhelpful for preliminary study * has an
international viewpoint that guides the reader to the very heart of
contemporary global marketing issues 'Marketing: The One Semester
Introduction' provides exactly the right amount of theory and
information to ensure rapid and high quality learning. With its
succinct and clear style, the book represents an indispensable
starting point for students of business studies and marketing.
The issue of sexual consent has stimulated much debate in the last
decade. The contributors to this illuminating volume make sense of
sexual consent from various conceptual standpoints: socio-legal,
post-structural, philosophical and feminist. The volume comprises a
range of studies, all based around consent within a specific
context such as criminal justice, homosexuality, sadomasochism,
prostitution, male rape, learning disabilities, sexual ethics, and
the age of consent. It is the first collection to publish
exclusively on issues of sexual consent, and both makes sense of
sexual consent in contemporary society and guides debate towards
better consent standards and decisions in the future. Making Sense
of Sexual Consent will excite considerable discussion amongst
academics, professionals and all those who think that freedom to
make decisions about our sexual selves is important. It will set
the agenda for debate on sexual consent into the 21st Century.
This lively and engaging text introduces students to the major
debates and data on the information society, and at the same time
teaches them how to research it. It gives an overview of:
* theorists of the information society, particularly Manuel
Castells and Daniel Bell
* social research methodologies, including positivist,
interpretivist, critical and cultural
* qualitative and quantitative research methods and criteria for
social science evaluation.
Drawing on a rich body of empirical work, it explores three core
themes of information society debates: the transformation of
culture through the information revolution, changing patterns of
work and employment and the reconfiguration of time and space in
everyday life. In exploring these, the reader is introduced through
case-studies, activities, and questions for discussion, to the
practicalities of doing social research and the nature of social
science argument and understanding.
The use of inducible gene expression systems is a rapidly
developing area of plant molecular biological research. There is
considerable interest in the use of these systems as research
tools, not only because they allow expression of genes which may
be, for example, developmentally lethal, but also because they
allow for controlled experiments to be performed in a true isogenic
background. They also have the potential to provide a means by
which desired characters are expressed in field-based systems in
the future.
Despite evidence of a more sexually active 'third age', ageing and
later life (50+) are still commonly represented as a process of
desexualisation. Challenging this assumption and ageist
stereotypes, this interdisciplinary volume investigates the
experiential and theoretical landscapes of older people's sexual
intimacies, practices and pleasures. Contributors explore the
impact of desexualisation in various contexts and across different
identities, orientations, relationships and practices. This
enlightening text, reflecting international scholarship, considers
how we can distinguish the real challenges faced by older people
from the prejudices imposed on them.
Despite increased awareness of sexual diversity, older people's
accounts of sex and intimacy remain marginalised. This edited
volume addresses diversity in sexual and intimate experience later
in life (50+) and captures international research and analysis
relating to intersectional identities. Contributors explore how
being older intersects with differences of ethnicity, gender,
sexuality and class. Offering a critical focus and original
contribution to an emerging, although still relatively neglected
field, this collection extends knowledge concerning intimacies,
practices and pleasures for those thought to represent normative,
non-normative and 'new normative' forms of sexual identification
and expression.
The issue of sexual consent has stimulated much debate in the last
decade. The contributors to this illuminating volume make sense of
sexual consent from various conceptual standpoints: socio-legal,
post-structural, philosophical and feminist. The volume comprises a
range of studies, all based around consent within a specific
context such as criminal justice, homosexuality, sadomasochism,
prostitution, male rape, learning disabilities, sexual ethics, and
the age of consent. It is the first collection to publish
exclusively on issues of sexual consent, and both makes sense of
sexual consent in contemporary society and guides debate towards
better consent standards and decisions in the future. Making Sense
of Sexual Consent will excite considerable discussion amongst
academics, professionals and all those who think that freedom to
make decisions about our sexual selves is important. It will set
the agenda for debate on sexual consent into the 21st Century.
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The Rivals (DVD)
Paul Reynolds, Chris Bianchi, Carli Norris, Anna Madeley, Elisabeth Dermot Walsh, …
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R422
R393
Discovery Miles 3 930
Save R29 (7%)
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Out of stock
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Live theatre production of Richard Sheridan's first play. A
portrait made of material from his own life, the play follows the
story of Sheridan's scandalous marriage to a popular singer and the
characters he came to know in Bath. This performance was recorded
at Bristol Old Vic in 2004.
If you've read the Bible, you probably know some of the important
battles, a good chunk of the life of Jesus, maybe a Psalm or two -
but what do you know about the minor prophets and the epistles? Do
you have some loose ends that need tying up? This is where a book
like this helps. The Bible has one author - God - so we need to see
the Bible as a whole, as God's Word. Every book of the Bible is the
breath of God and the plan of Salvation spans all of Scripture. In
this Bible overview each book of the Bible is summarised;
background given; themes and theology explained.
Butrint 6 describes the excavations carried out on the Vrina Plain
by the Butrint Foundation from 2002–2007. Lying just to the south
of the ancient port city of Butrint, these excavations have
revealed a 1,300 year long story of a changing community that began
in the 1st century AD, one which not only played its part in
shaping the city of Butrint but also in how the city interacted and
at times reacted to the changing political, economic and cultural
situations occurring across the Mediterranean World over this
period. Volume III discusses the Roman and Late Antique pottery
from the Vrina Plain excavations. This detailed study of the
ceramics follows the archaeological sequence recovered from the
excavations in chronological order and provides a comprehensive and
in depth review of the pottery, context by context, offering an
important insight into the supply, as well as typology, of local
and imported pottery available to the inhabitants of the Vrina
Plain during this period. This is followed by a discussion on how
the pottery trends found on the Vrina Plain relate to that of other
sites in Butrint, both within the town (Triconch Palace; the Forum)
and outside (Vrina Plain training school villa excavations; the
villa of Diaporit). The volume also presents an overview of some of
the principal typological developments found across Butrint so as
to allow the reader to place the Vrina finds in context, including
a discussion of a number of key contexts from the Forum, as well as
the findings from thin-section petrology of some of the ceramics.
Topics in Dynamics of Civil Structures, Volume 4: Proceedings of
the 31st IMAC, A Conference and Exposition on Structural Dynamics,
2013, the fourth volume of seven from the Conference, brings
together contributions to this important area of research and
engineering. The collection presents early findings and case
studies on fundamental and applied aspects of Structural Dynamics,
including papers on: Modal Parameter Identification for Civil
Structures Vibration Control of Civil Structures Cable Dynamics
Damage Detection Models for Civil Structures Data-Driven Health
Monitoring of Structures & Infrastructure Experimental
Techniques for Civil Structures Human-induced Vibrations of Civil
Structures Structural Modeling for Civil Structures
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Topics on the Dynamics of Civil Structures, Volume 1 - Proceedings of the 30th IMAC, A Conference on Structural Dynamics, 2012 (Paperback, 2012 ed.)
J.M. Caicedo, F.N. Catbas, A. Cunha, V. Racic, Paul Reynolds, …
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R5,906
Discovery Miles 59 060
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Ships in 10 - 15 working days
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Topics on the Dynamics of Civil Structures, Volume 1, Proceedings
of the 30th IMAC, A Conference and Exposition on Structural
Dynamics, 2012, the first volume of six from the Conference, brings
together 45 contributions to this important area of research and
engineering. The collection presents early findings and case
studies on fundamental and applied aspects of Structural Dynamics,
including papers on: Human Induced Vibrations Bridge Dynamics
Operational Modal Analysis Experimental Techniques and Modeling for
Civil Structures System Identification for Civil Structures Method
and Technologies for Bridge Monitoring Damage Detection for Civil
Structures Structural Modeling Vibration Control Method and
Approaches for Civil Structures Modal Testing of Civil Structures
During its development and at the time that the south Wales iron
industry was at its most successful the only way (other than by
personal contact) in which contact between the different branches
of the industry could be maintained was by letter. Thus the postal
service - both the General Post Office and a multiplicity of
private posts - made a vital contribution to the success of the
industry which so far has received little attention. This work
traces the development of the postal service in the south Wales
valleys from its primitive state in the mid-18th century to what
had become a recognisably modern postal service a hundred years
later. It is based on information derived from the archives of the
Post Office itself and of the various iron companies, from
contemporary newspapers and from oral tradition recorded by later
historians in the Valleys.
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